Journal Articles
Journal of Marketing Trends
Year : 2011
Klara Kövesi : Connect in order to contact the contributor
https://hal.science/hal-01163461
Submitted on : Friday, June 12, 2015-9:33:49 PM
Last modification on : Friday, March 24, 2023-2:53:00 PM
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- HAL Id : hal-01163461 , version 1
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Klara Kövesi, Philippe Robert Demontrond. The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services. Journal of Marketing Trends, 2011, 1 (6), pp.7-21. ⟨hal-01163461⟩
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