@article{kovesi:hal-01163461, TITLE = {{The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services}}, AUTHOR = {K{\"o}vesi, Klara and Robert Demontrond, Philippe}, URL = {https://hal.science/hal-01163461}, JOURNAL = {{Journal of Marketing Trends}}, PUBLISHER = {{International Marketing Trends Conference}}, VOLUME = {1}, NUMBER = {6}, PAGES = {7-21}, YEAR = {2011}, MONTH = May, KEYWORDS = {switching barriers ; mobil telecommunication services ; engagement}, HAL_ID = {hal-01163461}, HAL_VERSION = {v1}, }