Putting sense of place at the centre of place brand development - Institut Brestois des Sciences de l’Homme et de la Société Access content directly
Journal Articles Journal of Marketing Management Year : 2017

Putting sense of place at the centre of place brand development

Abstract

Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by integrating all users’ experiences and feelings. Through a qualitative study involving 31 individual interviews with users and meetings with managers of a French coastal area, this paper proposes a five-dimensional definition of sense of place and its use as a tool for developing a place brand in 3 ways: defining the place brand concept, bringing together the internal stakeholders and invoving users in brand building.
No file

Dates and versions

hal-01652803 , version 1 (30-11-2017)

Identifiers

  • HAL Id : hal-01652803 , version 1

Cite

Agnès François-Lecompte, Magali Trelohan, Michel Gentric, Manuelle Aquilina. Putting sense of place at the centre of place brand development. Journal of Marketing Management, 2017, 33 (5/6), pp.400-420. ⟨hal-01652803⟩
159 View
0 Download

Share

Gmail Facebook X LinkedIn More