%0 Journal Article %T How To Measure Competitive Intensity? %+ Département Sciences Humaines et Sociales ENSTA Bretagne (ENSTA Bretagne_SHS) %+ Brest Business School %A Assala, Khalil %A Bylykbashi, Suela %A Roehrich, Gilles %< avec comité de lecture %@ 2519-1284 %J European Journal of Economics, Law and Social Sciences %8 2021-01-02 %D 2021 %K Competitive intensity %K Competitive dynamics %K New product %K Strategic decisions %K Tactical decisions %Z Humanities and Social Sciences/Business administrationJournal articles %X In this research, we analyse the internal structure of competitive intensity on the basis of competitive dynamics. We propose a measure of competitive intensity based on two dimensions: strategic and tactical. This two-dimensional design makes it possible to gain a better understanding of the competitive battle, allowing managers to improve operations and the allocation of resources, according to both dimensions. It also provides a better understanding of the relationship between competitive intensity and other variables. %G English %2 https://hal.science/hal-03381232/document %2 https://hal.science/hal-03381232/file/22-42-1.pdf %L hal-03381232 %U https://hal.science/hal-03381232 %~ SHS %~ ENSTA-BRETAGNE %~ ENSTA-BRETAGNE-SHS