@incollection{mallard:hal-03079632, TITLE = {{The Sign, Beyond the signal}}, AUTHOR = {Mallard, Alexandre and Frances, Jean and Tricoire, Aurelie}, URL = {https://ensta-bretagne.hal.science/hal-03079632}, BOOKTITLE = {{Labelling the Economy. Qualities and Values in Contemporary Markets}}, EDITOR = {Brice Laurent \& Alexandre Mallard}, PUBLISHER = {{Palgrave MacMillan,}}, PAGES = {151-183}, YEAR = {2020}, DOI = {10.1007/978-981-15-1498-2\_6}, PDF = {https://ensta-bretagne.hal.science/hal-03079632/file/Mallard%20Frances%20Tricoire%202020.pdf}, HAL_ID = {hal-03079632}, HAL_VERSION = {v1}, }