@article{sommier:hal-02140190, TITLE = {{La consommation alimentaire biologique comme fait social total. Une analyse ethnomarketing des clients Biocoop}}, AUTHOR = {Sommier, B{\'e}atrice and Plaud, C{\'e}cile and Poulain, Max}, URL = {https://hal.science/hal-02140190}, JOURNAL = {{Revue management \& avenir}}, PUBLISHER = {{Management Prospective Editions / Institut des hautes {\'e}tudes {\'e}conomiques et commerciales - INSEEC }}, VOLUME = {vol. 109}, NUMBER = {n{\textdegree} 3}, PAGES = {pp. 15-35}, YEAR = {2019}, DOI = {10.3917/mav.109.0015}, HAL_ID = {hal-02140190}, HAL_VERSION = {v1}, }