%0 Journal Article %T The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services %+ Département Sciences Humaines et Sociales ENSTA Bretagne (ENSTA Bretagne_SHS) %+ Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes (IGR-IAE Rennes) %A Kövesi, Klara %A Robert-Demontrond, Philippe %< avec comité de lecture %@ 1961-7798 %J Journal of Marketing Trends %I International Marketing Trends Conference %V 1 %N 6 %P 7-21 %8 2011-05 %D 2011 %K Switching barriers %K Engagement %K Mobile phone services %Z Humanities and Social Sciences/Business administrationJournal articles %G English %L hal-01163535 %U https://ensta-bretagne.hal.science/hal-01163535 %~ SHS %~ ENSTA-BRETAGNE %~ UNIV-RENNES1 %~ ENSTA-BRETAGNE-SHS %~ UR1-HAL %~ CREM-RRC %~ TEST-UNIV-RENNES %~ TEST-UR-CSS %~ UNIV-RENNES