A touch of psychology to understand customers: Construction of a psychometric scale for the measurement of techno-affinity - Institut Brestois des Sciences de l’Homme et de la Société Access content directly
Conference Papers Year : 2022
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hal-03972927 , version 1 (03-02-2023)

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  • HAL Id : hal-03972927 , version 1

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Muriel Noel, Sébastien Lê, Noémie Lucet, Yvonnick Noël. A touch of psychology to understand customers: Construction of a psychometric scale for the measurement of techno-affinity. AgroStats, Jun 2022, Lyon, France. ⟨hal-03972927⟩
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