The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services - Sciences Humaines et Sociales Access content directly
Journal Articles Journal of Marketing Trends Year : 2011
No file

Dates and versions

hal-01163535 , version 1 (13-06-2015)

Identifiers

  • HAL Id : hal-01163535 , version 1

Cite

Klara Kövesi, Philippe Robert-Demontrond. The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services. Journal of Marketing Trends, 2011, 1 (6), pp.7-21. ⟨hal-01163535⟩
126 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More